Marketing

 Promote Your Business Whenever You Communicate

Antenna / Getty Images You have business cards, but you also put out a lot of other documents in the course of doing business. Check these to make sure you’re using their promotional possibilities to full advantage. Is your business name, logo, contact…

Marketing Strategy Versus Marketing Plan

The marketing strategy is shaped by your overall business goals. It includes a definition of your business, a description of your products or services, a profile of your target users or clients, and defines your company’s role in relationship to the competition….

What Is Social Listening?

Social listening is the act of tracking online conversations around phrases or words—such as your company’s name or your industry’s buzzwords. Social listening is crucial for brands because it: Sets priorities Gets a dialogue going Builds up on-topic content Few…